Since its establishment in 2003, Renesas has always regarded MCU as its strategic core. In 2009, when facing the impact of the global economic crisis, Renesas proposed a two pronged basic strategy based on its full understanding of the Chinese market, namely the "General Product Business" centered on W/W NO.1 MCUs and the "System Solution Business" based on development platforms and cooperative relationships.

Continue to build in flash memory MCU, cutting-edge SoC, analog products and other progressiveness and superiority to strengthen product strength; Improving price competitiveness through platformization of design, expansion of overseas resources, expansion of overseas post-processing, and rectification of domestic post-processing (among which, the completion of the expansion of Renesas Beijing post-processing factory has made it one of the world's largest post-processing factories); And by providing personalized services and support to local customers, strengthening the low-end MCU product line, and effectively utilizing distributors to expand the general product market to continue to gain growth opportunities in China, Renesas will maintain sustained development in the overall downturn of the industry.

In addition, Renesas' highly targeted MCU business basic strategy ensures its ability to meet a large user base with different application needs. For example, in response to the special needs of the Chinese market with 4/8-bit MCUs as the mainstream, Renesas has continuously developed products including Flash MCUs and QzROMs for areas such as air conditioning, remote controls, electricity meters, white goods, and electric vehicles; In terms of high-end products targeting 16/32, Renesas also adheres to the attitude of seeking innovation and change, constantly improving its international development platform for products in the automotive, industrial, and safety fields.

In order to achieve the goal of increasing the market share in China to 12%, Renesas fully collaborates with agents and IDH to explore sales channels, expand resources, strengthen front-end technical support, improve customer service support, and expand the customer base by selling universal products in sets. At the same time, different programs are developed to adapt to customers in different regions, and IDH collaborates to provide customers with established solutions.

In summary, this nomination is closely related to Renesas' accurate positioning in the Chinese market. At the same time, as a leading global supplier of semiconductor system solutions, Renesas' contributions to China's economic growth and industrial development are also evident.